Are you going to start an online business? But before starting, you need to know everything that is required for getting success, else you will be failing. You will have to know what to avoid as much as you will have to learn what to implement.
Secret #1: Create Anticipation We’ve already talked about this, but let’s give a few more specifics. I started an “early-bird” list from my subscribers and customers. I got people to raise their hands and say “Yes, I want to know first when you’ll be releasing these DVDs.” Then once people were on this list we started “dripping” on them. We used a online blog to post everything from “spy photos” of the product (which came in a very cool, individually numbered suitcase) to actual video clips from the event. Each communication whet the person’s appetitie for the upcoming release. Please keep in mind, these updates were planned out before the start of the promotion so it wasn’t just thrown together by the seat of our pants.
It is worth repeating that you can have a successful blog that has a less than ideal title but a brilliant name will not compensate for sparse, poor quality content.
There are lots of different Blog about food software tools out there, but for this step, you want WordPress. Trust me – it is not even worth the time to look at other options. WordPress is the most widely used, easiest, and most customizable blog software available today, and it is FREE.
I receive multiple emails, newsletters and Ezines every day. I surf the web and visit blogs, article websites and other websites on a regular basis. The number of typos and grammatical errors I see in a day is alarming.
Third, is a fairly new book called, “Book Yourself Solid,” by Michael Port. Michael was a solo consultant who was dying a slow death because he couldn’t market himself. Finally he reached the succeed or quit moment and came up with a plan to blast his business into the stratosphere. His book is nothing less than a turn-key system on how to become a rainmaker.
No matter how helpful a baby blog is, it cannot compensate for regular phone calls and visits. It is also important to understand that no matter how convenient, some people are not comfortable enough with the internet to regularly read your baby blog. For this reason, make sure to let relatives and friends know about big milestones through other means and make sure to place phone calls announcing big events before blogging about them. No one wants to find out he is a grandfather from a blog.