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Email Marketing – 5 Tips To Design A Good Email Template

Here’s an example of what I mean: A few days ago I placed a call to inquire about a service I was interested in purchasing. It’s been 3 days and I haven’t gotten a call-back! I’m going to give them the benefit of the doubt by calling back after the weekend to ensure that my original message was indeed received.

Integration with Email Clients – This is the last step in the PSD to CSS/email technique and in this the customized email that you have created needs to be integrated into desktop email clients such as Outlook and Thunderbird etc. and online email services like Yahoo!, Hotmail and Gmail through which you will run the campaign. This integration varies from one email client to another although major steps always remain the same.

Focus on the basics – You need to make sure that the design of your template is focused on the basics. There are some advanced items which may not be displayed correctly on certain email systems. So you need to avoid these. If your email newsletters are not generating hits I suggest you change the basic HTML design.

The first step in setting up your new HTML email is to decide on what kind of layout that you want to use. Remember that this is an list leverage review and not a template for a web page. The basic’s are the same but simple is better. Decide on a single column or two column layouts. These work best for an HTML email because they offer better control.

Several spam rules involve issues related to HTML. If the newsletter has too many graphic elements, it gets just as many spam score points. Most email clients and webmail services automatically blocks images so if users don’t understand what the mail is about, your email is most likely headed towards being reported as spam. Try to keep it simple – the percentage of text should be higher than the percentage of HTML or images for maximum readability.

Designate a time every day to return phone calls and return emails. Periodically review your rolodex and surprise someone with a quick phone call, an interesting article, or flowers for a loved one. They’ll feel great you remembered them and you will too!

Slice PSD File – Once you are done with the designing part you need to slice the PSD file to separate the different parts of the email such as the header, footer, body etc. and save them as images. This slicing should be done with precession as different parts of the email would have different functions and they need to be coded accordingly.

Never embed your images. Always store your images on your website. It is best to keep them in a separate folder and do not delete the folder. If you do then an email that is viewed at a later date will have broken images in it.

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