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Your Site Is All Direct Marketing

Feeling like there’s something that’s just not quite there yet in how you’re going about this whole online dating thing? Don’t feel bad, chances are you’re one of the many people who’re still pretty new to this gig. Heck, internet dating has only been around for about eight years, so obviously no one out there can claim to have all the answers.

Tip: Look for narrowly defined niche markets where your product or service solves a unique need of the customers. Focus your marketing on them instead of trying to reach a broadly defined general market. You’ll generate more sales and enjoy a better return on your advertising expense.

ACTION STEP: Ask several of your existing clients what they think of your business card. What does it say to them? Is it memorable? How could you improve on it? Thank them for their suggestions and implement them in your redesign.

Similarly, when you want to start sending out your ezine, there are a lot of resources out there – tested formulas that experts have used with their own subscribers.

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